Serving Our People
Team

Our selfless team founded SOP inspired to serve our purpose; to support everyone in need and to ensure the livelihood of those that are suffering during these difficult times are being taken care off.  

Board of Directors

Rebecca Frizelle OAM

Board Member

Dr Soheil Abedian AM

Chairman

Anne Abedian

Board Member

Chris Freeman AM

Board Member

Ron Eames

Board Member

Our Team

Deb Anderson

General Counsel & Secretary

Yas Daniel Matbouly

Founder & CEO

Brigid Davey

Chief Marketing Officer

Ron Yap

Chief Digital Officer

VP of Partnerships & Events

Wayne Thompson

Chief Financial Officer
Treasurer

Ian Cariaga

VP of Community

Relations

Nancy Mu

VP of Community Engagement &

SOP Development

Stephen Scotchmer

Chief Strategy Officer

Gretel Breytenbach

VP of Public Relations & Communications

Suki Kasainathan

VP of Administration &

Special Projects

Vivianne Cordeiro

Director of
Human Relations

Kate Eason

Director of Nutritional
Medicine & Wellbeing

Vahid Ebrahimi

Chief Technology Officer

Angelee Snow

Retail Activation Executive

Hugh McFadden

Head of Logistics

Kian Fonua

New Engagement Executive

Tanza Gray

Creative Director - Retail Activation

Stephen Snow

Project Director - Logan

Advisors

John Perry OAM

Advisor

CEO

Perry Group

Amanda Deverich

Advisor

Executive Director
OMNIPAY

Sepehr Abedian

Advisor

Managing Director
Bullock

Tom Caska

Advisor

Co-Founder & CEO
Aerologix

Sarah Hegarty

Advisor

Executive Director, New Resident

Ellerston Capital Limited

Hess Ghah

Advisor

CEO
Next Level Racing

John Godwin

Advisor

Chairman
CPF & The Fair Go Australia

Foundation

Justin MacDonald

Advisor

General Manager

Disability Housing Solutions