About Serving Our People

Serving Our People in times of difficulty. 

Join us to support the community. Help in Action!

Serving Our People

Help In Action

“Logistics, Delivery and Emergency Relief”

Serving Our People (SOP) is one of Australia’s fastest-growing charities, built on a powerful belief that no one should face hardship alone. Founded in March 2020 at the height of the global pandemic, SOP began as a grassroots emergency response with a simple mission; to deliver anything to anyone in need.

From day one, our work has been guided by three core pillars: Serve, Collaborate, and Belong. These values continue to shape every decision, partnership, and program we undertake.

What started as a small act of service has grown into a national movement, supported by over 7,000 volunteers across Queensland and New South Wales. Together, we are committed to delivering support, dignity, and compassion to individuals and communities in crisis.

At our core, SOP exists to meet people where they are — addressing urgent needs with practical solutions. Whether it’s food insecurity, housing instability, domestic violence, or social isolation. We responded with 21 tailored programs that provide real, frontline support. 

Some of these programs include:

• The People’s Market (free supermarket) 

• Emergency Relief and Crisis Response 

• Essentials Delivery and Logistics 

• Youth Empowerment Program (SOP-YEP)

• School Breakfast Programs 

• Domestic Violence Response 

• Free Counselling 

As a fully independent nonprofit, fundraising is essential to our operations. We rely on innovative campaigns and strategic partnerships to fuel our growth. Every dollar raised goes directly towards expanding our services. Therefore, allowing us to act faster, reach further, and support more people in more meaningful ways.

But SOP is more than a charity. We are a community. A movement rooted in human connection, powered by people who care. Whether you are a recipient, volunteer, donor, or partner — you belong here. Because real change starts with service. And service begins with all of us.

Our Impact in the Community

• Played a leading role in national disaster responses including major Queensland and Northern NSW floods, Gold Coast storm recovery, and Cyclone Alfred. 

• Provided emergency relief from generators and food to tree clearing and accommodation to communities and frontline services during extreme weather events.

• Supported and served millions of recipients across Australia since inception.

• Operate 4 free supermarkets, 2 café served branches, 6 hubs, and over 30 food donation carts supporting households impacted by the cost-of-living crisis.

• Proudly running 21 active humanitarian programs, with more launching soon

• Represented Australia at the World Economic Forum in Davos, engaging global leaders on real-world solutions for our communities.

• Delivered millions of meals through Feeding Our People and school breakfast programs across Queensland and Northern Rivers, ensuring no child starts the school day hungry.

• Hosts the largest Christmas lunch on the Gold Coast, feeding over 1,700 people.

• Supported vulnerable new arrivals from Ukraine and Afghanistan with essentials and household items.

• Delivered daily to cancer survivors, victims of domestic violence, children, newborns, individuals with disabilities, and those doing it tough from all walks of life.

• Successfully launched a pilot food hub in Sydney (Botany People’s Market), serving 12,000+ recipients and recruiting 450+ new volunteers.

• Participated in the Altru Homeless & Community Festival in Melbourne, feeding 2,600+ recipients, including 1,400 at-risk youth.

• Created our national headquarters, logistics depots, warehouses, and a fleet of vehicles to streamline crisis response and food delivery.

• Partnered with the first mobile vaccination unit during the pandemic to serve isolated communities.

• Built a platform for corporates and restaurants to give back — through meal donations, volunteer work, and financial support.

• Secured safe accommodation for homeless friends in as little as 48 hours from their call for help.

• Welcoming 200 volunteers per month.

• Integrated GoldBridge, a world leader in rehabilitation services, into our family to expand addiction recovery support and launch a detox program.